Thursday, December 26, 2019

The Ins and Outs of a Necropsy

Necropsy is a dissection of a dead animal to determine the cause of death. In essence, it is an autopsy performed on an animal, such as a whale or shark. Necropsies can help us learn more about the biology of an animal, how it is affected by disease or how human interactions may impact animals. Veterinarians regularly perform necropsies on livestock in order to determine whether the cause of death is due to sickness or other environmental factors that may affect the rest of the livestock. If caught early, we can use the information to prevent or contain outbreaks. Zoos  and other institutions that care for animals also perform necropsies on animals that have died in their care in order to ensure the safety of other animals who may be affected. Common Necropsy Procedures Some of the procedures for a necropsy include collecting samples from one or more of the internal organs, examining the stomach contents and looking for signs of trauma. The blood will also be examined in order to determine enzyme values and other factors.  From the necropsy, researchers and veterinarians are able to determine how old an animal is, whether or not a female had been pregnant and what the animal ate.   When it comes to whales, skeletons are kept after the necropsy and sent to universities, schools, and museums so that the specimen  can be studied well into the future.

Wednesday, December 18, 2019

Using ethos pathos and logos in modern film - 1530 Words

English 102 For this assignment, Ive chosen to analyze the movie, Gone Girl and television show, The Office. Gone Girl, a movie still in theaters, stars Neil Patrick Harris and Ben Affleck and is based off a 2012 book. The book, written by Gillian Flynn, has since been a New York Times Best Seller. The Office was a television show spanning from 2005-2013 and earned multiple awards. Both the book and movie are extremely graphic in nature, so the target audience is geared more towards college students and beyond. I know this simply by the plot and R rating. The story depicts Nick and Amy Dunne and their difficult marriage. Nick, played by Affleck, comes home from work one morning to see his living room glass table shattered, blood†¦show more content†¦Amy then seduces her former over, slits his throat, and heads back home with Nick. Amy claims she was raped every day by Desi and killing was the only way out. But knowing the real truth, Nick wants to leave Amy but is unable to after discov ering that Amy is indeed pregnant. Without telling her husband, she went to sperm bank having used sperm Nick stored. He reacts violently, but decides to stay with Amy for the sake of the child. The Office has a wide range audience, because unlike Good Girl, its not a show graphic in nature. Its a funny show, about the struggles of working at a failing paper company. Perhaps this show is suited for those in high school and older. I miss watching this show with my parents, because they enjoyed it as much as I did. Like Good Girl, this show utilizes ethos, pathos and logos. A good example of logos would be the relationship between two co-workers, Dwight Schrute and Jim Halpert. Dwight, a salesman, wears glasses, parts his hair and wears a mustard-colored short sleeve dress shirt and tie to work every day. When hes not working, he enjoys growing beats on his 42-acre beat farm with his cousin and watching Battlestar Galactica. To put it lightly, Dwight is a complete nerd. But Jim, on th e other hand, is the king of the office. Jim flirts with his female coworkers, enjoys playing sports, complains about his job and dates the best looking women.Show MoreRelatedDrama Analysis : Walter Kerr, A Theater And Film Critic1524 Words   |  7 Pagestheater and film critic, once said that comedy is parasitic; it latches onto tragedy. Many television shows portray hardship as a fun, eccentric experience such as 2 Broke Girls, Baby Daddy, and the like, skirting away from issues that reside in the seedy and grim streets of true poverty. On the other hand, Charlie Chaplin fused the themes of adversity and hilarity into movies like The Kid, Modern Times, City Lights, The Gold Rush, and so on. He was the first of his kind to mix pathos with humor,Read MoreBraveheart Figurative Language1522 Words   |  7 Pagesdrama epic film from 1995. The film was nominated for ten Academy Awards and won five. The film is non-fictional and depicts the events of William Wallace, a Scottish hero w ho led the Scots during the First War of Scottish Independence against England. However, despite the historical inaccuracies cited by critics, the film was intriguing and successful considering the box office success and award nominations as mentioned earlier. Throughout the film, Wallace inspires his comrades using rhetoric toRead MoreA Closer Look at Date Rape944 Words   |  4 Pagesestablishes her ethos, and confirms to the reader that all her points are well-researched and true. In the introduction to the author, it lists all of Paglia’s accomplishments, books, and careers. It presents a strong sense of ethos for her readers and lets them know exactly how experienced she is. Paglia’s essay is also loaded with logos. She presents real-life stories, examples, and statistics that all help to prove her point. After her ethos is presented, the examples of logos seem to presentRead MoreLittle Girls And Little Women1200 Words   |  5 PagesChristian Science Monitor. I n the article, Hanes argues that little girls tend to grow up faster because they watched Disney Princesses. The author of â€Å"Little Girls or Little Women? The Disney Princess Effect† has an effective argument when using ethos, logos, pathos, and writing choice when explaining the effect that Disney Princesses have on little girls. In the article, Hanes explains that little girls watching Disney Princesses tends to grow up faster and sexually. She examines how the PrincessesRead MoreStanley Kubrick’s Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb1854 Words   |  8 PagesStanley Kubrick’s 1964 film Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb presents a satire of the Cold War and nuclear warfare. The film stars comedian Peter Sellers in three different roles, including the president, a Royal Air Force officer, and the title character of Dr. Strangelove—a character who does not play a major role in the action until the final scene of the film. The film itself was adapted by Stanley Kubrick, Peter George, and Terry Southern from George’s thrillerRead MoreAnalysis Of The Film Inception1318 Words   |  6 Pageswatch the unique, original film Inception. The film Inception was like no other, depicting a dream like world where the city folde d upon while the shadows of darkness cast over it creating a mystique ambiance. This thrilling, original film was written by the renowned director Christopher Nolan and produced by Warner Brothers Studios. Nolan directed the film while working side by side with Wally Pfister, the director of photography for the movie. Now as far as the film poster goes, Nolan trusted WallyRead MoreComparing Abortion And Holocaust By Ray Comfort1796 Words   |  8 Pages Ray comfort was comparing Abortion and Holocaust. The film begins with comfort asking several people various questions about Hitler and the Holocaust. â€Å"Who was Adolf Hitler?† most of the interviews at least the ones shown on film do not know who he is or what he did. This film is in a strange way as if no one in America remembers who Hitler was or what he did. The ignorant respondents are contrasted with a couple of contemporary neo- Nazis who spew their hatred. After talking to them about how wrongRead MoreRhetoric And Its Impact On The Modern Electronic Age1734 Words   |  7 Pagesdefined as the art or study of using language effectively and persuasively. Rhetoric in our electronic age has improved greatly due to technological advances since the practice of rhetoric was created. Major philosophers such as Andrea Lunsford, Lawrence Perill, Aristotle, and Sophist such as Gorgias and Protagoras have shown reasons why rhetoric is important and has improved over the many years dating back to Greek, Renaissance, and Roman times. Throughout the modern electronic age rhetoric has improvedRead MoreHow Class Antagonisms Influence Life Online1156 Words   |  5 Pagesclass variances influence social-networking usage according to modern day times. With technology usage at an all-time high, social media usage is sparking in popularity making communication become more virtual than it has ever been. Many predicted that with this shift from real face time to virtual face time, existing social inequalities wou ld dissipate. However, this is not the case. Watkins, a professor of radio, television, and film, suggests that a divide exists between both race and class onRead MoreAnalysis Of The Film Nightcrawler1524 Words   |  7 Pagesdifferent ages of the world, mood has always been there influencing the day to day choices. Hero’s are portrayed in modern day society to be someone who is willing to risk their lives for others, would you consider a hero to be someone who films a toddler being stabbed? Or how about someone who films the murder of three people and deceives the police? By using mood in Gilroy’s film the â€Å"Nightcrawler† character Louis Bloom represents a classical hero by following the hero’s journey all through the

Tuesday, December 10, 2019

Some of the most important presidential elections Essay Example For Students

Some of the most important presidential elections Essay 1812The election of 1812 consisted of a battle between James Madison, and De Witt Clinton. Madison had represented both Democratic and Republican beliefs, while Clinton was a Federalist.James Madison was born in Port Conway, Va., on March 16, 1751. A Princeton graduate, he joined the struggle for independence on his return to Virginia in 1771. He had been an active politician in the 1770s and 1780s. He was greatly know for championing the Jefferson reform program, and in the Continental Congress. Madison, in collaboration, had participated greatly in the, Federalist, a paper whos main purpose was to ratify the constitution. Madison first became president in 1809, when he bested Charles C. Pickney. He had led the U.S. in a very unpopular war, in which the U. S. hadnt been prepared for the War of 1812. De Witt Clinton was a Federalist, whos main purpose of the election was to get the U.S. out of a war in which he felt was very unnecessary. DeWitt held every major elective office in New York between 1797 and 1828assemblyman, senator, mayor of New York City, lieutenant governor, and governor. He was a philanthropist and patron of the arts and science and, as canal commissioner, championed construction of the Erie and Champlain canals The method in which these candidates received nomination was by the Electoral College, or by King Caucus. The idea of political conventions had not been present at this time. There were no third-party candidates in this election. The major issue of this election was the War of 1812. The War of 1812, or Mr. Madisons War, had been very unpopular among different sections of America. Mainly the ship owners in New England. The war was supposed to protect. This war was supposed to help their shipping, but instead, it had kept them from trading and making money. The winner of the election of 1812 was James Madison. Madison collected 128 electoral votes, while Clinton received 89, and the number of No Votes Cast was 1. The Vice-presidential candidate, who won the election was Elbridge Gerry, who received 131 electoral votes, while Jared Ingersoll received 86. There was no record of the number of popular votes for this election.My opinion of why Madison had won the election is because he had led the country into the War of 1812, and therefore, he should be allowed to fight it. He was also much more popular than De Witt Clinton. Madisons part in ratifying the Constitution, and his other early deeds, were also influential on the voters minds. He also did pretty well during his first term.1844The candidates for the election of 1844 were James K. Polk, and Henry Clay. Two very respectable men, who had great plans for the U.S. Polk represented the Democratic party, while Clay represented the Whigs.James Knox Polk was born in Mecklenburg County, N. C., on November 2, 1795. He graduated from the University of North Carolina, from which he then moved to Tennessee, where he became prominent in state politics. He was elected to the house of representatives in 1825. He was elected Speaker of the House in 1835. Four years later, he was elected governor of Tennessee, but was beaten in tries for re-election in 1841, and 1843. Martin Van Buren, the president prior to the 1844 election, counted on Polk as his running mate; but when Van Burens stand on Texas alienated Southern support, the convention swung to Polk on the Ninth ballot.Henry Clay, a key figure in U. S. politics during the first half of the 19th century, was a master of the art of political compromise. Born in Hanover County, Va., on April 12, 1777, he studied law in Richmond and moved to the frontier state of Kentucky in 1797. .u09eb953a5d2be0f99fa46efda9dc6756 , .u09eb953a5d2be0f99fa46efda9dc6756 .postImageUrl , .u09eb953a5d2be0f99fa46efda9dc6756 .centered-text-area { min-height: 80px; position: relative; } .u09eb953a5d2be0f99fa46efda9dc6756 , .u09eb953a5d2be0f99fa46efda9dc6756:hover , .u09eb953a5d2be0f99fa46efda9dc6756:visited , .u09eb953a5d2be0f99fa46efda9dc6756:active { border:0!important; } .u09eb953a5d2be0f99fa46efda9dc6756 .clearfix:after { content: ""; display: table; clear: both; } .u09eb953a5d2be0f99fa46efda9dc6756 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u09eb953a5d2be0f99fa46efda9dc6756:active , .u09eb953a5d2be0f99fa46efda9dc6756:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u09eb953a5d2be0f99fa46efda9dc6756 .centered-text-area { width: 100%; position: relative ; } .u09eb953a5d2be0f99fa46efda9dc6756 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u09eb953a5d2be0f99fa46efda9dc6756 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u09eb953a5d2be0f99fa46efda9dc6756 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u09eb953a5d2be0f99fa46efda9dc6756:hover .ctaButton { background-color: #34495E!important; } .u09eb953a5d2be0f99fa46efda9dc6756 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u09eb953a5d2be0f99fa46efda9dc6756 .u09eb953a5d2be0f99fa46efda9dc6756-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u09eb953a5d2be0f99fa46efda9dc6756:after { content: ""; display: block; clear: both; } READ: Jane Austens Emma Essay Clay became more and more important in Kentucky politics, becoming speaker of the state assembly in 1807, and winning election to the U.S. House of Representatives in 1811. Clay made his first try for the presidency in 1824. Four men ran, including Andrew Jackson, were on the ballot. When no candidate won a majority, Clay threw his support to John Quincy Adams. Adams won and promptly named Clay his secretary of state. The party

Monday, December 2, 2019

Core Values-Nestle Essay Example

Core Values-Nestle Paper Core Values and Intercultural Management Sep 29,2007 00:00 by admin Core Values and Intercultural Management Case Study: Nestle In 2001, Nestle was the largest and most diversified food company in the world, with nearly 500 factories in more than 100 countries. In fact, over the period 1867–2000 it surpassed other food manufacturers and purchasers of agricultural raw materials in scale of operations. Over 230,000 people worldwide work in Nestles factories, research laboratories and offices. In 1999 Nestle generated a total income of 4,007 million Swiss francs. This case study is based on a series of interviews with prominent Nestle managers engaged in strengthening Nestles core values. Niels Christiansen, Vice President, Public Affairs of Nestle SA, explains that even though 98 per cent of Nestle operations are outside Switzerland, the company still originated in Switzerland. The corporate headquarters is located in Switzerland. Hence some Swiss cultural values are an integral part of Nestle core values. Many Swiss values are embedded in the Nestle General Management and Leadership Principles and the Nestle Corporate Business Principles. These Principles reflect not only Nestles basic corporate values, but some of the Swissness of the company as well. What has been described as the Swissness of the company refers to the pragmatic and resultsoriented nature of the Principles. The Nestle General Management and Leadership Principles are presented in our case study on communications and intercultural management (see Chapter 2). The box on page 87 reproduces the Nestle Corporate Business Principles. NESTLE CORPORATE BUSINESS PRINCIPLES Nestle is committed to the following business principles in all countries taking into account local legislation, culture and religious practice: We will write a custom essay sample on Core Values-Nestle specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Core Values-Nestle specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Core Values-Nestle specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Nestles business objective, and that of management and employees at all levels, is to manufacture and market the companys products in such a way as to create value that can be sustained over the long term for customers, shareholders, employees, business partners and the large number of national economies in which Nestle operates. Nestle does not favour short-term profit at the expense of successful long-term business development, but recognizes the need to generate profit each year in order to maintain the support of the financial markets, and to finance investments. Nestle believes that, as a general rule, legislation is the most effective safeguard of ethical conduct, although in certain areas, additional guidance to management and employees, in the form of voluntary business principles, is beneficial in order to ensure that the highest standards are met throughout the organization. Nestle is conscious of the fact that the success of a corporation is a reflection of the professionalism, conduct and ethical values of its management and employees, therefore recruitment of the right people and ongoing training and development are crucial. Nestle recognizes that consumers have a legitimate interest in the company behind the Nestle brands, and the way in which the Nestle company operates. Although core values can be propagated across a multicultural corporation in a variety of ways, Nestle adopts certain approaches that are characteristic of it. These approaches have been used consistently and for a considerable length of time, even though the companys various Principles have been written down only recently. One important approach is careful and meticulous selection of personnel. This approach has been enshrined in the Nestle Corporate Business Principles. Potential employees are assessed as to whether they possess the attributes that would enable them to fit into the Nestle way of life. An assessment is also made of whether they can achieve complete integration into Nestle culture over time. Nestles selection process has been so effective that most of its employees have pursued a lifetime career, spanning at least 30 years with the company. This lifetime association with Nestle enables employees to completely imbibe and operationalize the Nestle core values. Additionally, new recruits are given extensive coaching as well as training, to ensure that they fully understand Nestles core values. Both the Nestle Management and Leadership Principles document and the Nestle Corporate Business Principles document contain personal messages from the CEO. The CEO, as well as all senior managers, make it clear that they expect all employees to subscribe to and implement the company core values. Of course, members of the top management echelon also live the core values themselves so that they serve as role models. Nestle uses extensively another means to propagate its core values: its international management cadre. Members of this cadre go from country to country working as managers in different Nestle branches. These international management cadre managers ensure that the Nestle core values are institutionalized at all Nestle locations. They occupy a significant proportion of the key positions at all Nestle branches, and can therefore exert a tremendous amount of influence. All managers of Nestle, irrespective of ethnic origin or geographic location, are part of the Nestle culture and share the same core values. Additionally, by rotation, they spend some time at the Nestle headquarters in Vevey, Switzerland. During the initial stages of their career, Nestle employees (from all over the world) attend residential training programmes at Vevey, which are of approximately one months duration. These programmes reinforce the core values which Nestle employees have already assimilated. They also make Nestle employees realize that regardless of where they are from, they all share these core values. Although Nestles core values are the glue that holds together all its managers distributed across more than 100 countries, the company is also sensitive to local cultures. Brabeck, CEO of Nestle, has remarked, Since Nestles activities in Switzerland, its country of origin, account for less than 2 per cent of its global turnover, Nestle learned very early to respect the social, political and cultural traditions of all countries in which the products are produced and sold, and to be a highly decentralized people and products oriented company rather than a systems oriented company. The interesting question that presents itself is, how does Nestle manage the dialectic between having well-entrenched core values, and respecting national cultures? Vietnam is a country in which Nestle has established a branch only recently (in 1996). It is a challenging country in which to start operations. In the first instance, it is a communist country with a state controlled market. Additionally, the cultural ethos and ambience of Vietnam are quite unique. When Nestle started its branch in Vietnam, it had to embed and institutionalize its core values there from scratch. Nestles initial step was to translate the two documents, Nestle Management and Leadership Principles, and Nestle Corporate Business Principles, into Vietnamese. During translation, it was found that some concepts could not be translated literally. Literal translations would lead to some loss of intended meaning. Hence, some of the concepts were elucidated using Vietnamese metaphors and symbols. For example, recourse was made to the metaphor of the family. The sort of relationship that Nestle expects from employees was compared to the sort of relationship that exists between family members. The importance of teamwork and team spirit was likewise advocated by reference to family values. Thus, a document was created especially for Nestle Vietnam that encapsulated the Nestle core values in the local idiom. This document is given to every employee who joins the branch. Before employees can join Nestle Vietnam, they have to satisfy the recruitment criteria. This includes whether the prospective employees can understand and appreciate the core values of Nestle, and align themselves with these core values. Individuals who will be unable to operationalize Nestle core values, because of either their background or their personality, are screened out. The background of a prospective employee is thoroughly checked. This is to ascertain what kinds of influence have conditioned him or her. At Nestle branches that have been in existence for some time, considerable autonomy is given to line managers in the matter of recruitment. In start-up branches like Nestle Vietnam, however, the HR department and top management are very closely involved in the recruitment process. They admit into their fold only those individuals who can subscribe to Nestle core values. Nestle believes that if employees are deficient in technical skills, but have the appropriate attitudes and values, they can be trained and learn those skills. On the other hand, values are more difficult to change. If prospective employees have attitudes incompatible with Nestles core values, then no amount of coaching can successfully bring them in line with Nestles expectations. One of the core values of Nestle is that its employees should have intercultural competencies and be able to interact effectively with people from all over the world. Hence, as part of the recruitment process at Nestle Vietnam, prospective employees attitudes to foreigners are assessed. Also assessed is how they view people from other parts of Vietnam. Preference is given to prospective employees who are tolerant and liberal thinking, and have experience of associating with people from diverse backgrounds. Sometimes it transpires that prospective employees would not like to work with foreigners from other parts of Asia, such as Malaysians, Japanese or Taiwanese. They do not mind working with Europeans, however. In such cases, Nestle Vietnam tries to ascertain whether the prejudice emanates from ignorance or from a deep-rooted emotion. If it is the former, training and coaching can eradicate the prejudice, as can first-hand experience of working with Malaysian, Japanese or Taiwanese managers. This is particularly true of young recruits who are perceived as being malleable. They are very receptive to being guided by a coach or mentor, much more so than in the case of their European counterparts. Thien Luong Van My, currently Issues Manager Public Affairs at Nestle headquarters in Vevey, Switzerland, and Country Head of Nestle Vietnam for the period 1996–2000, comments: They really enjoy this coaching like from an elder brother to a younger brother or sister. They really like to be guided not only about how they should work, but about how they should behave as well. And we pay a lot of importance to our newly joined recruits patterns of interaction. We observe them closely. And the elder brother recommends to his younger sibling how he can improve himself. This system appears to be working for us. We started in 1996 with three employees. I had a driver and a secretary. Today, there are 300 employees with Nestle Vietnam, all of whom are committed to Nestles core values. The core value of team spirit had to be nurtured with special effort at Nestle Vietnam in its early years. It is the experience of Nestle Vietnam that the Vietnamese are a fairly individualistic people. They may be loyal to a small group of people who are usually family members. Nestle Vietnam was in its crucial initial six years when headed by Thien, who is Vietnamese and grew up there. He therefore positioned himself as the patriarch of the company, somebody who could be considered an uncle or elder brother. He then capitalized on his position to encourage team spirit. He also ensured that team spirit was propagated in a manner appropriate to the Vietnamese culture. For instance, a practice integral to Vietnamese culture is showing respect and deference to elders. At Nestle Vietnam, a few units are headed by individuals who are younger than a few of their subordinates. A careful watch is kept on these individuals, to ascertain whether they treat those subordinates who are older than them with respect and regard. Nestle Vietnam has tried to design approaches for institutionalizing the Principles that comprise the Nestle core values. For example, consider the Nestle Corporate Business Principle regarding protection of the environment: Nestle integrates environmental policies, programs, and practices into each business as an element of management in all its functions, develops, designs and operates facilities and conducts its activities taking into consideration the efficient use of energy and materials, the sustainable use of renewable resources, the minimization of adverse environmental impact and waste generation, and the safe and responsible disposal of residual wastes, applies Nestle internal standards suitable to local conditions in those regions where specific environmental legislation is not yet in place, improves environmental protection relevant to its activities on a continuous basis, provides appropriate information, communication and training to build internal and external understanding about its environmental commitment and action. Nestle Vietnam has had to work very hard to inculcate the value of conducting business in an environmentally sound manner amongst its employees. Many of the non-management staff come from rustic backgrounds with no higher education. Hence, courses are organized regularly so that these staff members can be educated on how to conduct themselves in an environmentally friendly fashion. When any staff members deviate from the Nestle standards for hygiene and environmental protection, their lapse is pointed out to them. Newly joined staff members have to be told that trash should not be littered anywhere, but should be put into garbage bins. On one occasion, a newly joined member of the cleaning staff was asked to clean the warehouse adjacent to a Nestle factory. He was asked to do this on a Sunday when there were no senior managers at the factory site. While cleaning, he threw some discarded paints and oil into the drainage system. It was entirely a spontaneous act. Fortunately, a manager came to know about this occurrence the following day, and the drainage system was stopped before it discharged its contents into a river flowing nearby. If the paints and oil had found their way into the river, a major catastrophe would have resulted. After this incident, Nestle Vietnam provided even more stringent instructions about hygiene and environment protection to its entire staff. Another core value that had to be addressed explicitly by Nestle Vietnam was one termed Conflict of Interest in the Nestle Corporate Business Principles document. This core value stated that Nestle requires its management and employees to avoid personal activities and financial interests that could conflict, or appear to conflict, with their jobs. In Vietnam, it is customary for people to hold more than one job. They might work for half a day at a primary job, and then be employed elsewhere, in a job that is in some way competitive with the primary job. Nestle Vietnam has had to adopt a firm stance here. Thien and the other expatriate Nestle employees who set up Nestle Vietnam were succeeded by Vietnamese managers in early 2001. This has contributed to institutionalizing the Nestle core values at the branch. It also signifies that the branch has assimilated the Nestle core values. In fact, the job success of Thien and his expatriate colleagues is being evaluated in terms of the performance of their successors. Inferences Fostering of uniform core values in a global corporation is a key to successful intercultural management The challenge of intercultural management for organizations lies in the appropriate juxtaposition of corporate culture and ethnic cultures. This is the challenge that Nestle, with its many, many branches located all around the globe, had to grapple with constantly. Ultimately, however, corporate culture transcends ethnic culture. In other words, corporate culture, which is governed by the organizations core values, is superordinate to other cultures such as ethnic culture. This has been the mode of functioning of all the organizations profiled in this book: Nestle, Credit Suisse, BMW, International Committee of the Red Cross, IBM, ICAS and so on. These companies have not specifically articulated that this is their mode of functioning. It may not even be recognized as a conscious strategy by the top management echelons. Certainly, the key players in the individual companies are not aware that this is a mode of functioning shared by high-performance transnational organizations. Nonetheless, we record in this book that this is the case. The core values of an organization determine the nature of its corporate culture. The corporate culture can influence the mind-sets of its employees, which in turn will have been shaped by a wide variety of factors. For individual employees, one of these factors is definitely their ethnic culture. When an organization has branches in different locations and cultures, it is inevitable that those branches are affected by local cultures in more ways than one. In the first instance, the products and services offered by the organization must find a resonance in the local culture. Otherwise there would be no market for those products and services. Thus, Nestle offers many food products that are culture-specific in that they reflect the food preferences of the local consumers. One of Nestles food products is Maggi instant noodles. These noodles are available in a wide variety of cultures, and offer a feature that is appreciated in all these cultures they can be prepared in a matter of minutes. However, the noodles are concocted differently in different cultures. In Switzerland, for instance, the noodles are sold with a cheese garnish. In India, Maggi masala noodles are a runaway success. Maggi masala noodles have a pungent, spicy flavour, which might not find favour in Switzerland. Likewise, Maggi noodles as sold in Switzerland would be too bland for the average Indian. Local cultures can impact on organizations in more complex ways, however. They can influence (though not determine) corporate culture. This happens when a significant number of employees of an organization hail from a specific ethnic culture. The corporate culture of Nestle has a certain Swissness about it, as observed by Hans Johr, Assistant Vice-President at Nestle headquarters. This is to be expected, since Nestle originated in Switzerland, and is headquartered in that country. However, the fact that Vietnamese personnel staff Nestle Vietnam signifies that elements of Vietnamese culture that are venerable are incorporated into Nestle Vietnam. This enables the Vietnamese workforce to be productive and happy. For instance, the notion of projecting the CEO of Nestle Vietnam as a father figure, who can then engage in team building by encouraging employees to think of each other as siblings, was an approach that reflected Vietnamese culture. This is a case where the dialectic between corporate culture and ethnic culture has been managed successfully. This in fact is an objective of intercultural management: to harmonize the juxtaposition of corporate cultures and ethnic cultures. However, there may be individual employees whose cultural backgrounds give rise to values that conflict with the core values of an organization. The resulting dissonance can be resolved satisfactorily by the employees either leaving the organization, or modifying their values. In other words, the core values of an organization are superordinate. The International Committee of the Red Cross faces the dilemma of dealing continuously with conflicts between corporate culture and ethnic culture. For example, in Afghanistan they are determined not to uphold conventional local attitudes to the treatment of women. If this entails having to enact a more diminished role in Afghanistan, then so be it. The dialectic between corporate culture and ethnic culture has been described by Nestle as follows: The Companys business practices are designed to promote a sense of identification among all employees all over the world, and apply a number of common rules, while at the same time adapting the expression of these rules to local customs and traditions (Nestle Corporate Business Principles). This of course is easier said than done. However, it must be emphasized that high-performance companies have strong cultures with well-defined core values. These core values are capable of adaptation to local customs, traditions and cultures. They cannot be supplanted by the values of other cultures.