Marketing Strategies For Starbucks Marketing Communication...

4.2 SMART â€Å"Portable Starbucks† marketing campaign Smart marketing communication also could be defined as per following figure Source www.smartinsights.com The SMART objective details refer to Appendix 1 5 Marketing Communications strategy Marketing strategy refers to the process of carrying out segmentation, positioning and targeting (Kerins, 2009). STP approach for Starbucks marketing communication addressed as following: 5.1 Segmentation It is a process of subdividing a market into buyers’ distinct group with different characteristics, needs or behaviour that might require marketing programs or separate products (Amstrong and Kolter 2006) The segmented markets are male and female between 18-50 years old middle class like the high standard lifestyle, or young generation people who is interested on new tings and their behavioral more easily influenced by friend and others. 5.2 Targeting Targeting is a follow on process from segmentation, and is the process of actually determining the select markets and planning the advertising media used to make the segment appealing.(Levens, Michael 2012) Starbucks bottled coffee drink targeted mainly on: ï  ¬ Urban white-collar and business people, who is busy with everyday life, drinking coffee is their lifestyle. Portable ready to drink product meet their need when they are at home, on the way to trip, have party with friends at home etc. ï  ¬ The 80s young and middle-aged generation become mainstream consumer. The young men andShow MoreRelatedTarget Market Segments1229 Words   |  5 Pagesdifferent market segmentations that Starbucks coffee has targeted to establish its brand equity in the industry. First of all, Starbucks coffee’s demographic segmentation targets men and women in between the age of 25 to 40 years old. (Huff Post, 2013) However, later on the company decided to modify its segmentation to also target students. Starbucks coffee’s geographic segmentation is to target individuals that either goes to the mall, hotel, restaurant and college. Starbucks coffee’s psychographic segmentationRead MoreStarbucks Case Study Analysis1304 Words   |  6 PagesCase Study Analysis: Starbucks: Delivering Customer Service Anitra Joiner Marketing 300C.1 Dr. Laura Pogue May 29, 2011 Specialty-coffeehouse culture is well interwoven into the fabric of American society at this point and we can thank Starbucks for ushering in the phenomenon. Back when three coffee connoisseurs assembled to open the first Starbucks store in Seattle, I’m sure they could not imagine its behemoth future. With the vision of Howard Schultz, Starbucks has grown to become oneRead MoreMarketing Strategy Of The Coffee Industry Essay1448 Words   |  6 PagesDatabase Marketing Intro The advancement of technology has allowed brands the opportunities improve its marketing strategy and performance. Certain brands have adapted to emerging trends to improve marketing efforts. â€Å"Fifty-seven percent do not use a centralized database to track and analyze their marketing campaigns† (Jeffery 2010 pg. 6). This statistic presents distinct advantages for certain brands that are willing to use its data to improve its marketing efforts. The effective use of databaseRead MoreThe Marketing Strategy Of Starbucks866 Words   |  4 Pagesword-of-mouth marketing has been the key and a valuable point for companies to promote their business. â€Å"Word-of-mouth (WOM) has a powerful influence on people decision to use (or avoid using) a service† (Wirtz, Chew, Lovelock, 2012). Word-of-mouth marketing is important for companies to have personal connections with consumers and provide outstanding service. Starbucks is one of many successful companies that use this met hod and have been strongly relying on this marketing strategy. Starbucks have beenRead MoreStarbucks Marketing Mix1503 Words   |  7 PagesStarbucks Marketing Mix ï ¿ ½ PAGE * MERGEFORMAT ï ¿ ½2ï ¿ ½ Starbucks Marketing Mix Successful organizations understand the importance of a strong marketing strategy to satisfy customers and sustain growth. Making the right decisions depends on several variables. The purpose of this paper is to describe the four elements of marketing mix and share how Starbucks has implemented an effective and powerful marketing strategy to become the worlds largest coffeehouse chain. MARKETING MIX DEFINED A marketingRead MoreIntegrated Marketing Communication ( Imc )919 Words   |  4 PagesIMC and its Importance Integrated Marketing Communication (IMC) is the coordination and integration of all marketing communication tools, avenues and sources within a company into one seamless program. That program is designed to help maximize the communication with consumers, businesses and any other affiliates of an organization (Lascu Clow, 2012). The Integrated Marketing Communication involves communication to four primary groups. Those groups include customers, channel members, employeesRead MoreStarbucks : An Ideal Form Of Communication1024 Words   |  5 Pages It can be assumed that consumers always have a cellphone nearby which allows mobile marketing to be pervasive (Kotler, Keller 2016). Consumers have the option to download the Starbucks app where they can register for Starbucks Rewards. The rewards program can only be used by downloading the phone app. The app allows customers to pay by phone, pre-order menu items, receive free drinks, coupons, and in store refills. The app can send notifications to the consumer when they qualify for rewards orRead MoreStarbucks Marketing Mix1198 Words   |  5 PagesStarbucks Marketing Mix ï ¿ ½ PAGE * MERGEFORMAT ï ¿ ½1ï ¿ ½ Starbucks Marketing Mix Successful organizations understand the importance of a strong marketing strategy to satisfy customers and sustain growth. Making the right decisions depends on several variables. The purpose of this paper is to describe the four elements of marketing mix and share how Starbucks has implemented an effective and powerful marketing strategy to become the world s largest coffeehouse chain. MARKETING MIX DEFINED A marketingRead MoreBusiness Analysis : Starbucks Coffee1509 Words   |  7 PagesStarbucks Corporation, generally known, as Starbucks Coffee is the leading retailer and a brand of world’s forte coffee in the world, with more than 15,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim, wherever in this world where premium quality coffee is in demand. Starbucks is the largest coffeehouse company in the world ahead of UK rival Costa Coffee, with 20737 stores in 63 countries and territories, including 11910 in the United States, 1496Read MoreMarketing Opportunities: Starbucks, Procter Gamble, and IBM1134 Words   |  4 PagesMarketing opportunities The three chosen firms are Starbucks, Proctor Gamble and IBM. These organizations have been chosen for different reasons. First, all three companies were chosen because they are multinational corporations. Starbucks is a coffee shops retail chain and it is well known around the world and especially in the US. Starbucks has strong brand image and brand recognition and the company has a strong corporate culture which is centered on valuing their employees and customers too

Source Of Managerial Power - Free Essay Example

Sample details Pages: 2 Words: 537 Downloads: 2 Date added: 2017/09/25 Category Uncategorized Essay Type Narrative essay Did you like this example? Name: Osei Bonsu Richard ID: 227/11 Course: Principles Of Management Question: Identify five (5) sources of power in Business organisation. Ans. There have been various definitions on power in business organisation. Power is a force of influence and authority. Most leaders wield power, but how power is manifested and used often differs between leaders. Where does a leader get power from? Or do a leader’s followers give it to them? Well it’s both. According to a former political science professor at Yale University â€Å"Robert A. Dahl†, he described power as a relationship between two people in the following terms: person A getting person B to do what person A wants them to do. This simple outlook on power has become one of the most widely used definitions, although there are many variations to it. Managerial power is the ability to control employees, resources, decisions, knowledge, technology and workplace rules. SOURCES OF POWER IN BUSINESS ORGANIS ATION MANAGEMENT According to the 1960 study Bases of Social Power by John R. P. French and Bertram Raven, there were five sources of power in management: reward, legitimate, coercive, referent, and expert. Although all of these sources of power influence subordinates, the amount of influence is affected by the employees dependency on the manager. The greater the employee dependency on what the manager provides the employee, the greater the power the manager holds over the employee. Reward Power 1. The theory of reward power relies on the belief that employees are more likely to perform their job at a high level if they know rewards are contingent on their performance. Managers have the power to control the allocation of these rewards, which can include pay raises, bonuses, days off, awards or recognition. Legitimate Power 2. Legitimate power is the most simple and basic source of power in management. This managerial power stems mainly from the formal position or role of the manager in the company. The power and influence of the manager is seen as fair and legitimate by the employee because the power is derived from the managers position, experience or status. Coercive Power 3. Coercive power is a source of power that relies on an employees high dependency on his job, current pay and benefits. Managers try to intimidate employees with reprimand or punishments such as losing their job or being demoted; this source of power leaves employees no choice but to perform well or risk losing their job. Referent Power 4. Referent power is based on the relationship of the manager and employee. With this source of power, employees will work hard and respond well to a managers use of power because of a positive working relationship, strong emotional bonds or a physical attraction. The source of referent power is more of an employee choice rather than a managerial style or ploy. Expert Power Expert power is the source of power that every manager should strive t o achieve. With expert power, an employee trusts and believes in everything a manager tells or asks of them because they see the manager as having great expertise in the specific area of business. Managers can get employees to do almost any activity to help the business because of the employees respect of the managers expertise and experience. Don’t waste time! Our writers will create an original "Source Of Managerial Power" essay for you Create order

Henry David Thoreaus Views Of Freedom And Freedom

During the Antebellum Period (1814-1861) in the United States, there were many ideas about freedom and liberty. In the books Voices of Freedom and Liberty of Freedom, the authors explain two main ideas that originated from two groups of people: abolitionists and individualists. These groups impacted and helped shape freedom and liberty. To have a better understanding of the groups and their views on freedom and liberty, we can look at a main leader from each group. For the abolitionist group, we can learn from former-slave Frederick Douglas about what they stand for. Then, for the individualist group we can learn from writer Henry David Thoreau and get an understanding of what they stand for. Even though these two men were a great voice†¦show more content†¦This defined freedom and liberty to him. Henry David Thoreau was an individualist and believed in individual self-reliance. To test this out, he spent three years in isolation living in a cabin at Walden Pond, Concord. Du ring this time, he wrote a book called Walden, which is about his time spent in isolation. After his isolation, he spoke to others about what freedom really is. To him freedom was â€Å"absolute freedom which is found by rejecting market society and retreating into the wilderness†. Doing this, he said, â€Å"†¦is the only way to preserve both individual independence and the natural environment†, as stated in Liberty of Freedom. Later on in his life, he was incarcerated in 1846 for refusing to pay taxes. After he was released from prison, he said, â€Å"†¦under a government that imprisons unjustly, the true place of a just man is also prison.† Thoreau even made a speech called â€Å"Resistance to Civil Government†. He truly believed that the government was the one making freedom and liberty hard to reach. There is a big difference between the two ideas of freedom and liberty. First of all, Douglas’ idea of freedom is from he viewpoint of s omeone who was a slave. So his perspective of freedom is that they should abolish slavery and give black men and women the same rights as white men and women. Since Thoreau didn’tShow MoreRelatedEssay The Incredible Henry David Thoreau1081 Words   |  5 PagesThe value of freedom had yet to be accepted nor granted peacefully. The Revolution released America from the grasp of Britain and it would take yet another war to release the black man from the shackles of slavery. America was still in its infancy; the West was not yet settled, the South was still a confederacy and unity was just a dream. The country was torn by slavery. And some men began to question the integrity of their government. Henry David Thoreau was one such man. Henry Thoreau wasRead MoreThe Effect Of Transcendentalism : Henry David Thoreau1654 Words   |  7 PagesThe Effect of Transcendentalism: Henry David Thoreau Transcendentalism is the American literary, political, and philosophical movement of the early nineteenth century that was rooted in the pure Romanticism of the English and the German (Goodman). Ralph Waldo Emerson is considered the father of Transcendentalism because his literature is the first to praise the notable spirituality of nature. The basic belief of the movement is to live authentically; being true to oneself (Day). The movement itselfRead MoreFrederick Douglass and Henry David Thoreau1517 Words   |  7 PagesFrederick Douglass was an American slave.nbsp; Henry David Thoreau was a writer from the 17thnbsp; century.nbsp; The narrative read about Frederick Douglass was about his life as a slave, and how it changed as time went on, including his eventual release from enslavement.nbsp; The article about Henry Thoreau was in regards to the theory of Civil Disobedience, and his role in the creation of that theory. nbsp; nbsp;nbsp;nbsp;nbsp;nbsp; Frederick Douglass lived from 1817 untilRead MoreTranscendentalism And Ralph Waldo Emerson And Henry David Thoreau807 Words   |  4 Pagesbe achieved through personal journey instead of conflicting with organized religion. By the time of the movement’s onset, newly gained religious freedom in the United States allowed for new ideas and beliefs to prosper freely. At the heart of this movement was Transcendentalism philosophy famous ambassadors, Ralph Waldo Emerson and apprentice Henry David Thoreau. These men believed nature is what forces us not to depend on other ideas but to develop our own. Born in Boston, Massachusetts on May 25Read MoreHenry David Thoreau And Ralph Waldo Emerson1604 Words   |  7 PagesAn Exploration of the Fine Authors of English 231 â€Å"Some of the best advice about modern life comes from and unemployed writer who lived alone in the woods and refused to pay his taxes.† (The School of Life, par. 1) Henry David Thoreau reminds us about the importance of simplicity, authenticity, and downright disobedience. Born July 12, 1817, just west of Boston in Concord, Massachusetts, his father operated a pencil factory and his mother rented rooms out to boarders. Thoreau graduated in 1837 fromRead MoreMartin Luther King Jr. And Henry David Thoreau1311 Words   |  6 Pagescitizens expect the authority to work â€Å"for the good of the people† and â€Å"follow in everything the general will†, however, it was not always the case, according to influential American authors and civil rights activists Dr. Martin Luther King Jr. and Henry David Thoreau. Although both of their works were written over a century apart, one cannot deny the fact that both of them successfully and nonviolently converted their ideo logy into action using different methods of civil disobedience. Their goal wasRead MoreHenry David Thoreau Resistance To Civil Disobedience Analysis1508 Words   |  7 Pagesresidence. Resistance to civil government by Henry David Thoreau is an essay written about his opinion on opposing the government that was taking control of people’s rights, motivating his disagreement of slavery and the Mexican-American war. Mahatma Gandhi, a leader who fought for the Indians independent movement against British. Lastly but not least, Martin Luther King Jr., the leader of the civil rights movement. Within the tree leaders, Henry David Thoreau, Mahatma Gandhi, and Martin Luther KingRead MoreHenry David Thoreau s Civil Disobedience945 Words   |  4 PagesThoreau’s Civil Disobedience expresses the need to prioritize thoughts and views over the dictates of laws. It attacks the American social policies and government as a slavery and Mexican – American War. Henry David Thoreau’s consistently argued that government rarely proves they’re for the people and obtains its power from the majority because organization, however criticizes the legitimacy of governments viewpoints. Thoreau thoughts were people’s first option is to do what they believe is rightRead MoreEssay about Henry David Thoreaus Enlightenment and Ideas 1355 Words   |  6 Pages Civil Disobedience is one of Henry David Thoreaus most famous essays. One of the major problems most critics see with this essay deals with Thoreaus seemingly contradictory statements about society from the beginning to the end. Barry Wood, a well-known critical writer, attributes this change in beliefs to the enlightenment of Thoreau in jail. While I agree with Wood that Thoreau does achieve a form of enlightenment, I will show that Thoreaus views regarding the society he lived in neverRead MoreTranscendentalism: Henry David Thoreau Essay1096 Words   |  5 PagesHenry David Thoreau was born on July 12, 1817 in Concord, Massachusetts. Thoreau grew up in poverty; his dad was unsuccessful and had trouble maintaining a steady job. Thoreau followed in his father’s footsteps, ultimately bouncing from job to job, scorned by society for his unconvent ional way of living and lack of income (Henry David Thoreau, Discovering Biography). Thoreau began to write with the guidance of Ralph Waldo Emerson who became one of the most important influences in his life. Living

All American Tragedy Essay Example For Students

All American Tragedy Essay Without a doubt, most Americans can distinctly draw a picture in their minds of John Wilkes Booth†¦ The Civil War had ended five days previously with the surrender of General Lee. President Lincoln and the first lady had decided to take a night off and see a stage play at the Ford’s Theatre. An obviously enraged young actor preceded into the stage box a kills Lincoln, and then exits the theatre by jumping on to the stage and escaping through the back where a horse had been waiting. Booth tried to escape for good, but within two weeks he was killed in a violent ordeal near Bowling Green, VA. From the moment the shot rang out in that theatre, the American people knew who Booth was. An interesting note was that if Lincoln had seen the men who avenged the South, he would have recognized Booth immediately. This would have not came as a surprise to many, since John Wilkes was one of the most recognizable men in the country, according to the National Preservation Society, or NPS. Lincoln was an avid theatregoer, and on Nov. 9, 1863, after Booth had preformed The Marble Heart, the President asked around back stage if he could meet with the star. Booth, being the outspoken supporter of the South that he was, declined the offer. This was the first major clue of Booth’s strong dislike of Lincoln. Booth was surely not in need of attention. â€Å"Thought the Civil War, the Northern newspapers fell over each other as they showered the young actor with praise.† (NPS 2)Chris Mynk71567How then is it possible to reconcile the two conflicting impressions of John Wilkes Booth ? The best answer would probably be that one must understand the environments in which produced him- the world of theater and the struggle between the North and the South. Booth was raised in a theatrical family, where Shakespearean works were recited as often as the bible. â€Å"As the struggle between the States wore on, the battlefields at Gettysburg and Antietam must not have seemed very different than the battlefield of Richard III.† (Williams 578) In his career, Booth died a dramatic death hundreds of times. Many scholars have voiced the opinion that the assassination was, perhaps, Booth’s greatest performance. In 1899, Joel Chandler Harris, a contemporary of Booths who would become famous for his Uncle Remus folk tales, wrote that Booth had all the elements of genius but seemed powerless to focus themHe was as mad as Hamlet was: no more or less There was nothing real to him but that which is most unreal, the theatrical and the romantic. He had a great variety of charming qualities, and his mind would have been brilliant but for the characteristics which warped it. John Wilkes along with his other nine brothers and sisters were born in a log cabin just outside Bel Air, Maryland, twenty-five miles south of the Mason-Dixon line. Their mother and father were not married until 1852, fourteen years after Wilkes was born. So naturally, the children grew up with the concealed fact that they were all illegitimate. With their father away for extended periods of time on theatre engagements, the Booth children were often left to fend for themselves. And even with the discouragement of their father, Wilkes and his older brother Edwin still pursued a career in theatre. Chris Mynk71567Two key events occurred in Wilkes childhood, which, no doubt, affected his thinking for the rest of his life. According to T. Harry Williams, Wilkes younger sister Asia’s memoir entitled The Unlocked Book, describes an account were their mother had a nightmare when Wilkes was a baby in which she imagined that the foreshadowing of his fate had been revealed to her. Asia w ent on to describe an event took place when she and her mother went to visit the young Wilkes at the end of his school year in June of either 1850 or 1851 at the Milton Boarding School for Boys near Cockeysville, Maryland. .uc42a04759bce4dbf890335ee03d84fd6 , .uc42a04759bce4dbf890335ee03d84fd6 .postImageUrl , .uc42a04759bce4dbf890335ee03d84fd6 .centered-text-area { min-height: 80px; position: relative; } .uc42a04759bce4dbf890335ee03d84fd6 , .uc42a04759bce4dbf890335ee03d84fd6:hover , .uc42a04759bce4dbf890335ee03d84fd6:visited , .uc42a04759bce4dbf890335ee03d84fd6:active { border:0!important; } .uc42a04759bce4dbf890335ee03d84fd6 .clearfix:after { content: ""; display: table; clear: both; } .uc42a04759bce4dbf890335ee03d84fd6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc42a04759bce4dbf890335ee03d84fd6:active , .uc42a04759bce4dbf890335ee03d84fd6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc42a04759bce4dbf890335ee03d84fd6 .centered-text-area { width: 100%; position: relative ; } .uc42a04759bce4dbf890335ee03d84fd6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc42a04759bce4dbf890335ee03d84fd6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc42a04759bce4dbf890335ee03d84fd6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc42a04759bce4dbf890335ee03d84fd6:hover .ctaButton { background-color: #34495E!important; } .uc42a04759bce4dbf890335ee03d84fd6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc42a04759bce4dbf890335ee03d84fd6 .uc42a04759bce4dbf890335ee03d84fd6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc42a04759bce4dbf890335ee03d84fd6:after { content: ""; display: block; clear: both; } READ: Nutrition EssayAt the conclusion of a picnic for the students and parents, Wilkes took Asia aside and confessed to her that he had met a Gypsy in the woods a few weeks before who read his palm and forecast a gloomy future for him. The gypsy told Wilkes Youll die young Youve got in your hand a thundering crowd of enemies- not one friend- youll make a bad endyoull have a fast life- short, but a grand one. Wilkes had written down the old womans words on a tattered piece of paper which he gave to Asia who apparently still had it in her possession when she wrote her memoirs in the 1870s. Asia observed that Wilkes tried to laugh off the gypsys words but it was plain that the epi sode troubled him and he would frequently refer to the dreary prediction throughout his short life. After calling himself J. B. Wilkes for several years in the hopes of establishing himself without leaning on the family name, Wilkes finally gave up and started calling himself J. Wilkes Booth during a tour of the South just before the war. He would call Chris Mynk71567himself this until the end of his career. Having become the darling of the Southern theatrical circuit, Booth traveled to the North and began a tour in January of 1861. Northerners were as impressed with Booth as their Southern counterparts. Reviewers frequently compared him to his father and brother Edwin. Some went so far as to say that the young Booth showed greater promise than either Junius, Sr. or Edwin. Wilkes impressed Northerners with his fiery performances on stage while his impeccable manners and politeness assured him of his place in social circles off stage. He seldom reframed from expressing his Southern sympathies although his acting colleagues frequently believed this to be more of an act than a genuine conviction. â€Å"His increasing hatred of Lincoln was not entirely out of place in the North where many newspapers routinely ridiculed the President both before and during his term.† (New 231)Booth began investing in a Pennsylvania oil field and plotting to abduct Abraham Lincoln. Although the oil endeavor produced no profits, it was widely believed that he was very successful at it, providing him with a ready explanation of why he wasnt playing many theater dates. In his free time, Booth traveled extensively, wining and dining Confederate agents in Canada and familiarizing himself with the roads through Southern Maryland. Virtually ignored by Union troops for the lack of strategic importance, these roads were the corridor by which Confederate spies shuttled back and forth between Richmond and Washington City. Booth was to follow this route very closely after shooting Lincoln. This concept of abducting Lincoln was a popular one for many Southerners. By this time, the South was critically short of men. By abducting Chris Mynk71567Lincoln and taking him to Richmond, the South could then demand the return of Southern prisoners of war for Lincoln. Gathering a motley crew of conspirators, Booth formulated plans for Lincolns capture, none of which came to past. Booth devised a plan which he apparently hoped would throw the North into complete chaos and pave the way for a last stand by the South: kill the President, the Vice-President and the Secretary of State all in one night. Not surprisingly, Booth chose the President as his own target and assigned two of his conspirators to the Vice-President and the Secretary of State, neither one of which accomplished their goal. Lewis Paine succeeded in only wounding Secretary of State Seward with a knife while George Atzerodt backed out of his mission at the last minute and never approached Vice-President Johnson. Booth, however, had planned his mission carefully. He knew he could move freely about Fords Theatre wit hout arousing suspicion. When he showed up at the theater on the night of the shooting, no one paid any attention as he made his way to the Presidents Box on the second floor. Many never even heard the shot and thought that Booths jump to the stage was part of the play. .ud6fede363236a32f95cfacbbd4aed200 , .ud6fede363236a32f95cfacbbd4aed200 .postImageUrl , .ud6fede363236a32f95cfacbbd4aed200 .centered-text-area { min-height: 80px; position: relative; } .ud6fede363236a32f95cfacbbd4aed200 , .ud6fede363236a32f95cfacbbd4aed200:hover , .ud6fede363236a32f95cfacbbd4aed200:visited , .ud6fede363236a32f95cfacbbd4aed200:active { border:0!important; } .ud6fede363236a32f95cfacbbd4aed200 .clearfix:after { content: ""; display: table; clear: both; } .ud6fede363236a32f95cfacbbd4aed200 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud6fede363236a32f95cfacbbd4aed200:active , .ud6fede363236a32f95cfacbbd4aed200:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud6fede363236a32f95cfacbbd4aed200 .centered-text-area { width: 100%; position: relative ; } .ud6fede363236a32f95cfacbbd4aed200 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud6fede363236a32f95cfacbbd4aed200 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud6fede363236a32f95cfacbbd4aed200 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud6fede363236a32f95cfacbbd4aed200:hover .ctaButton { background-color: #34495E!important; } .ud6fede363236a32f95cfacbbd4aed200 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud6fede363236a32f95cfacbbd4aed200 .ud6fede363236a32f95cfacbbd4aed200-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud6fede363236a32f95cfacbbd4aed200:after { content: ""; display: block; clear: both; } READ: Sexual Harassment EssayAmerican History